Spotlight Tour: "On Display. How Graphic Design Shapes Us"

Graphic design is everywhere. Whether it’s food packaging, digital interfaces on our smartphones, or advertising spaces and wayfinding systems in public spaces—all the visual media that surround us are graphically designed and intended to have an impact. In this way, graphic design shapes how we perceive, understand, feel and act—often without us even realizing it. Drawing on the creative approaches of Robin Coenen and Danielle Rosales, Aline Bavier and Sophia Becker, as well as Anja Kaiser and Rebecca Stephany, the exhibition “On Display: How Graphic Design Shapes Us” explores the social dimension of graphic design and examines its power in times of political, technological and social upheaval.

The guided tour lasts 30 minutes and offers a deeper insight into the exhibition.